Our mission is to positively change the lives of disadvantaged children and young people in the UK. Our vision is a society where each and every child and young person is supported to realise their potential.

In 2007 the BBC Children in Need Appeal raised over £37 million and for every penny donated to the charity, a penny will go towards projects helping disadvantaged children in the UK. We are able to make this promise because the charity uses its investment income to cover all opeational costs. Every year, thanks to public donations and the amazing efforts of fundraisers, schools, businesses and our corporate partners, we are able to provide support to thousands of youngsters aged 18 and under.

The London Society for the Prevention of Cruelty to Children was founded in 1884. It changed its name to The National Society for the Prevention of Cruelty to Children (NSPCC) in 1889. Its aim then was to protect children from cruelty, support vulnerable families, campaign for changes to the law and raise awareness about abuse. Today, the NSPCC looks very different, but its purpose remains the same: to end cruelty to children.

Most of our work is with children, young people and their families.
We also work to achieve cultural, social and political change - influencing legislation, policy, practice, public attitudes and behaviours and delivering services for the benefit of young people.